Yahoo launched their Web Analytics (Beta) solution the day before yesterday! In fact, Yahoo! Web Analytics is the re-branding of IndexTools that they had acquired earlier this year. Yahoo! Web Analytics is a comprehensive website reporting system designed to help you increase sales, reduce marketing costs and encourage visitor retention.
Yahoo! Web Analytics
Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website, Get detailed reporting within minutes after an action occurs on your website.(such as Google Analytics or Sitemeter). With powerful and flexible tools and dashboards, Yahoo! Web Analytics helps online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs. Quickly identify dips in key site metrics or monitor the performance of new content. Seeing the impact of website and marketing changes immediately makes it much easier to optimize them.
EX: Track and optimize your marketing campaigns.
- Measure cost-per-click (CPC), cost-per-impression (CPM), cost-per-acquisition (CPA) and return-on-investment (ROI)-and adjust your budget if necessary.
- Organize your reports by hierarchical categories you determine.
- Analyze your campaign results according to the categories you define.
Yahoo! Web Analytics also maintains historical data so you can go back at any time to review old data for new insight, or compare the present to the past without any changes to your page tags. This will definitely help their ad business in the coming years.
The only problem that we had with Yahoo has been their prolonged development and testing cycles due to which most of their programs stay in the beta state for a number of years. We have seen this issue with Yahoo Publisher Network (YPN), Yahoo Buzz, Yahoo AMP. This does not mean that other vendors don’t release beta products but they make it available for a wider audience.
I would like to know which web analytics program are you using currently and whether you are happy with the same. And are you a Google fan or Yahoo fanatic?
