Happy Birthday Google! Google is celebrating its 10th anniversary this year.
Google has become the dominant search engine on the Internet. It would be hard to imagine a web without Google. For that matter, it would now be hard to imagine a world without Google. As frightening as that may seem to many people, it is none the less true. these marketing tools might be free but there are also valuable. One even wonders why Google would be giving away these tools and services for free? It probably makes good business sense in the long run, by providing these free tools Google is fostering a lot of company good-will and building up the Google brand name in the process. Good PR is good business.
1. Google Analytics
Google Analytics is extremely valuable in analyzing your marketing funnel, it tracks all the steps leading up to your sales or checkout page. Vital information for raising your conversion rate and ROI. You may be placed on a waiting list for this highly in demand service from Google. Google Analytics
2. Google Sitemaps
Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index. This is an XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly. Google Sitemaps
3. Google Alerts
Be notified when someone or another site lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products. Google Alerts
4. Google Froogle
Froogle is Google’s price directory! It simply lists all the cheapest prices for different products on the web.
For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site’s content for Froogle may prove to be very beneficial. Google Froogle
5. Google Checkout
Not exactly free but for those marketers who use AdWords- for every $1 spent on AdWords you can rocess $10 for free. You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up. Over time marketers may find this tool to be very
effective and valuable. Google Checkout
6. Google eBlogger
Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the topic of your web site or product will bring in extra traffic and targeted customers. eBlogger is a simple free blogging service that even lets you publish or post your blog files to your own web site server. Keep in mind, each blog has that all important Google Blog Search bar. Google eBlogger
7. Google Toolbar – Enterprise Version
Try the new enterprise version of the Google Toolbar for your company or business. Keep in mind, Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your own pages, it is even more important to know the PR of your competitor’s pages. You can use the toolbar to get the PR of each page you’re visiting. Extremely helpful information for webmasters and marketers to know when forming online linking or business arrangements. Google Toolbar
8. Google Groups
Every marketer knows the important of having a large contact list of people with a similar interest. Social networking will play an ever increasing role in your success on the web. Just look at the growing popularity
of sites like MySpace and LiveJournal. Google groups is another form of social and business networking that every marketer should be aware of and pursuing. Google Groups
9. Google Adsense
One simple way to monetize your web content is to use Google Adsense. Just place the Adsense code on your site and receive a check from Google each month. For webmasters who are not really into online Marketing (does such creatures exist?) Adsense can be a painless way to earn extra income from your site. Adsense also has an excellent real-time tracking system you can use to keep track of all your important web pages. Google Adsense
10. Google Docs
A recent addition to Google’s stable of free products. Google Docs (Writely.com) is a full featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content directly to your blogs. One feature that may be of interest to marketers, it lets your save files in the popular download format of PDF. Lets face it, until video takes over the web in four or five years time – the written word is still king on the net. It is the medium that markets, promotes and sells your content or products. Writely will help you write better. Google Docs
Please take note that signing up for a Google account will usually help you in obtaining most of these free services or programs.
