Related Queries Below Google Result Snippets

Aaron Wall of SEOBook reports that Google is experimenting with related search queries shown below snippets on result pages. I can’t reproduce this as it’s probably one of Google’s experiments, but Aaron searched for link building and below a result from searchenginewatch.com, the suggestion “Related: link building software” was showing. Below a result from seobook.com, the queries “get more links”, “link building 101”, and “link building strategy” were showing.

Clicking on any of these extra links “generates an entirely new query, without direct reference to the old query,” Aaron tells me, adding that “many times the document it was near appears toward the top of the search results for the new query (which sorta makes sense given that google said that query was related to that document)”.