That’s not a reason to not have one though. A blog is still an effective way to get noticed and to gain an audience. “Things will starting happening to you now,” reminds Navin.
10 Ways To Optimize Your Blog
1. Tag clouds and tag pages; check out Ultimate Tag Warrior plugin for creating these. Spencer says he doubled traffic to one his blogs by adding it.
2. Add a “Related Posts” feature. Spencer recommends the Contextual Related Posts plugin for WordPress.3. Top Ten posts feature to display most popular posts
4. Add “next” and “previous” post buttons
5. Build inbound links
6. Title tags – use SEO Title Tag plugin for WordPress to assign unique title tags to individual posts.
7. Claim your blog at Technorati and use Technorati tags
8. Use “sticky” posts that always appear at the top of the page as a way to add a keywords-rich introduction to category pages. Adhesive plugin works for this.
9. Use the Buzzlogic tool to find out which bloggers are most influential in conversations – refer to them and try to get them to link to you.
10. Get into other bloggers’ blog rolls (trackbacks and comments won’t help in link gain.
Bonus: Rick Klau, who works in strategic partner development for Google, also has some solid advice for optimizing RSS feeds via Feedburner and even Facebook.